“MASTER AI BEFORE IT MASTERS YOU”
This week on The AI Report, we’re joined by Ruben Hassid, a LinkedIn powerhouse with 500k followers and the creator of EasyGen. He’ll share the AI strategies behind viral LinkedIn content and how to leverage AI for better engagement.
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🎙️ Listen to the full episode here
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🔓 The key parts
❓ Why you need to master AI before it masters you
⚡ The importance of high standards and experience with AI
🪴 How AI can help you stand out on platforms like LinkedIn
Read Time: 5 minutes
EXCLUSIVE INTERVIEW WITH RUBEN HASSID
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❓ Why you need to master AI before it masters you
Ruben: "Master AI before it masters you, which means everyone's going to be replaced. You need to be the first one to have an edge. Mediocrity is going to be replaced very fast. It’s already happening…If most of your job is writing OK-ish articles, you’re going to be replaced really fast."
Liam: “The job market is less competitive than it's ever been because there are fewer people that can be bothered enough to put the time in and learn about AI. So if you have some grit, you have some determination, and you're willing to learn and work with it, you'll be miles ahead of the competition.”
Ruben: “People are not going to be replaced by some monster AI. It's just going to be one guy who can generate hundreds of contracts, hundreds of articles, hundreds of briefs, and knows how to handle agents and can, therefore, do the job better than you because he has more taste, more experience, and his standards are just way higher.”
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⚡ The importance of high standards and experience with AI
Ruben: "Taste and experience are the most important aspects when working with AI. People misunderstand this. They think they can write one, single prompt and get a viral post on LinkedIn. But the results they get are often bad because they don't put their own perspective, taste, and experience into the prompt, which is the most important aspect of it."
Ruben: “When you do a photo shoot, you don’t just take one photo and poof! You’ve got the best shot… you take 1,000 and you select the best one, using your taste and experience. It’s the same with AI image generators, like Mid Journey”
Liam: “It's an interesting time, especially with AI being used by high school and college students. You really need to have that taste and experience first. And one of the best ways to do that is to follow a manual process first and then integrate AI. Currently, we have an entire generation of people just using AI without having the taste and experience, which is just widening that gap.”
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🪴 How AI can help you stand out on platforms like LinkedIn
Ruben: “Whatever your job is, especially in the tech ecosystem, you need to be a freelancer. And to be a good freelancer, you need to have a choice of who to work with. To have a choice, people should definitely talk about what they do for a living. LinkedIn is the only professional-first platform for this. And for that reason, I want to help people get their voice out. Which is why I started EasyGen. I built EasyGen as if I’m your ghostwriter, sitting beside you, helping you articulate your ideas.”
Ruben: “To stand out on LinkedIn, you need a mission, a good idea for a post, then you need to write it. In my new version of EasyGen, I can do all of this, in real-time too... I'm super excited but I can’t say too much...I wrote a blog post describing the differences between EasyGen and some of its rivals, like Taplio.”
Liam: “How would you start again on LinkedIn? On a granular level, what methodologies would you employ? How often would you post? And how is that different from how you've currently grown to where you are today?”
Ruben: “First I make fewer mistakes because I know more of the ‘’how.’ But go all in when you start. So have one problem, one mission, and multiple solutions, and really go wide and repeat yourself, because that's the key. You don't know how many times I repeated myself. For the first 30 days, try several formats, and several angles. At the end of the 30 days, you analyze the best five and the worst five and you do the best five 30 times the next month. And yes, that means you ditch 25 of them. Do not go back to a bad one and try to make it better. No, take your most viral one and make it again, but better. Always double down on the winners.”
